January 25, 2013

fabric, fabrics, Nate Berkus

Nate Berkus made an impressive start to the new year with the launch of his first fabric collection through Calico Corners. 24 fabrics options ranging from metallics to heavy burlaps made their way to Calico Corner showrooms this month with prices starting at $14.99.

Berkus’ love of travel continues to influence everything he does, much like his wildly popular home decor line with Target. Look for ethnic inspired print offerings along with tried and true patterns such as stripes and herringbone.

The importance of affordability was also a great consideration.

“One of the things that is most important to me about this collection is that it be accessible,” Berkus said. “I think if someone is seeing different fabric patterns and textures that they like in my collection, then they should be able to find and afford these fabrics for their home.”

According to Julie Morris, Vice President of Merchandising at Calico Corners, younger shoppers are are showing more interest in custom product. Perhaps this statement reinforces the reason behind the affordable price point.

Garnering attention from the younger crowd has also lead Calico Corners to Facebook where fans have a chance to win a copy of his book, The Things That Matter, and offers EVERYONE $20 off purchases of $100 or more. Click here for more details.

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About Erika Ward

Multi-passionate entrepreneur, spokesperson, speaker, and philanthropist, Erika Hollinshead Ward worked in the design-build industry as an accountant before turning her passion for interior design into a successful business. Named by Atlanta Tribune as having one of the top design firms for two consecutive years, Erika is a highly sought after expert whose work has appeared in several media outlets such as House Beautiful Magazine, Better Homes and Gardens Magazine, Fox 5 (Atlanta Affiliate), Huffington Post, and many others. Her influential voice in the home improvement sector has lead to marketing collaborations with leading home and lifestyle brands including Home Depot, S.C. Johnson, and Home Decorators Collection. Erika holds an undergraduate degree from The University of Georgia and resides in Atlanta with her husband and five children. With her sharp business acumen and design prowess, you can rest assured that she is one to watch as a voice for working mothers, women entrepreneurs, and interior design enthusiasts.

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