December 16, 2011

advice, ajc, Holiday Decorating, real estate

On the drive home last night I took some time to admire the holiday lights. Most of the homes were tastefully decorated, but there were a few homeowners that went overboard. Holiday decor, or any decor for that matter, is based on personal preference. You really should do what makes you happy unless of course your house is on the market. In this situation, you should show a little restraint and use decor with mass appeal.

The AJC recently interviewed me on this very topic. Here’s the advice I gave to sellers on decking the halls when the halls are for sale.

1. | Concentrate your decorating efforts on the front door, mantel, the kitchen, and dining room.
2. | Simple greenery does wonders for warming an entry. If you have double doors, please hang a wreath on each door.


3.| Keep decorations festive while also adding a few natural elements into the mix. Try to keep decor non-holiday specific.  You never know which holiday your potential buyer may celebrate.

via unknown

4.| Stacked logs and lanterns are an easy way to create a cozy atmosphere in your living room. Everyone can relate to cuddling fireside with a loved one or with a cup of cocoa. Save the holiday stockings for Christmas Eve instead of displaying them all month long. Potential buyers should be able to image themselves living in your home, not feel like they are intruding on your family’s personal time.

via Kay Douglass / House Beautiful

 Have you every tried selling your home during the holidays? Did you make any changes to your holiday decor? Please share your experiences.

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About Erika Ward

Multi-passionate entrepreneur, spokesperson, speaker, and philanthropist, Erika Hollinshead Ward worked in the design-build industry as an accountant before turning her passion for interior design into a successful business. Named by Atlanta Tribune as having one of the top design firms for two consecutive years, Erika is a highly sought after expert whose work has appeared in several media outlets such as House Beautiful Magazine, Better Homes and Gardens Magazine, Fox 5 (Atlanta Affiliate), Huffington Post, and many others. Her influential voice in the home improvement sector has lead to marketing collaborations with leading home and lifestyle brands including Home Depot, S.C. Johnson, and Home Decorators Collection. Erika holds an undergraduate degree from The University of Georgia and resides in Atlanta with her husband and five children. With her sharp business acumen and design prowess, you can rest assured that she is one to watch as a voice for working mothers, women entrepreneurs, and interior design enthusiasts.

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  1. Kenya@Greenhouse Says:

    Awesome tips, Erika!!! Great job!!!


  2. Amanda Says:

    Great tips Erika!! Those are ideas that work for anyone-whether your selling or not. Keep it simple and it will be lovely!


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